A few months back we put together a consumer digest to promote Quaker’s campaign for healthy eating. The TV spot was placed in grocery stores and doctors’ offices and the digest is available at health clinics nationwide. Read More…
Tag Archives: quaker
QUAKER Digest 20.08.2010
Prosthetic Brands 23.02.2010
The theories around trust marketing assume a general ideology wherein brands ask for extended engagement by a consumer. Over the past few months, I’ve witnessed some rhetoric that calls upon a push-pull metaphor to somehow tip the scales in favour of a rudimentary idea. I’m tired of it. Read More…