The Science Augmented Reality (AR) is a technology that allows you to superimpose, through a camera, graphics and audio over a real-world setting in real-time. It augments what you’re actually seeing in front of you, like looking into a mirror and seeing something that’s not actually there. Recently, Wallpaper* Magazine included AR on their Cover. [...] Read More…
Tag Archives: augmented reality
Emerging: Augmented Reality 02.03.2010
Brilliant Mapping by Elastic Space 24.02.2010
I can’t even begin to tell you how excited this makes me. Back in December, I was invited into George Brown School of Design to mentor the post-grad students on their final projects. One of those bright, young stars had an idea to improve the wayfinding at Union Station. Read More…
Prosthetic Brands 23.02.2010
The theories around trust marketing assume a general ideology wherein brands ask for extended engagement by a consumer. Over the past few months, I’ve witnessed some rhetoric that calls upon a push-pull metaphor to somehow tip the scales in favour of a rudimentary idea. I’m tired of it. Read More…
GIFs for You 23.12.2009
In my quest of finding the perfect GIFs for our blog readers, I came across the work of the New York photographer/graphic artist duo – Reed+Radar. Apparently the future of online fashion editorials is headed towards 1987 (that’s the year when animated GIFs were first introduced by CompuServe [...] Read More…