http://www.spokeagency.com/daily Fri, 10 Feb 2012 04:13:31 +0000 http://wordpress.org/?v=2.8.6 en hourly 1 http://www.spokeagency.com/daily/2010/03/18/nada-3d/ http://www.spokeagency.com/daily/2010/03/18/nada-3d/#comments Thu, 18 Mar 2010 19:58:53 +0000 Karen Lo http://www.spokeagency.com/daily/?p=797 Yesterday marked the premiere of the world’s first stereoscopic 3D fashion film. Conceived by Nada Shepherd in collaboration with Atomic Clock Cinematic Arts, 2 screenings were held at the Scotia Bank Theatre to launch her Fall/Winter 2010 collection. Nada Shepherd, Creative Director of Canadian fashion label NADA, sees the 7 minute feature, titled “Future Fashion/Fashion Future”, as an opportunity to boost brand awareness. Instead of spending her promotional budget on events that can only reach local buyers, Nada invested in a medium that would reach audience worldwide. The video is now live on www.nada3d.com. Typical mail-in promos are replaced with NADA’s own 3D eyewear which can be requested by sending a self-addressed and stamped envelope to NADA’s head office – a much more engaging and conceptual approach, perfectly tailored to the nature of the campaign. The exclusivity of fashion shows was kept alive with the by-invitation only screenings followed by a Q&A (where Nada denied the rumoured $2 million spent on the production) and a VIP lounge filled with movie-appropriate snacks adjusted to fashionable proportions, wine, and of course, take home gifts to round up the unforgettable event. ]]> http://www.spokeagency.com/daily/2010/03/18/nada-3d/feed/ 0