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	<title>The SPOKE Daily &#187; A Hundred Lovers</title>
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		<title>Diesel &#8211; A Hundred Lovers Campaign</title>
		<link>http://www.spokeagency.com/daily/2010/04/06/diesel-ss-10-video-catalogue/</link>
		<comments>http://www.spokeagency.com/daily/2010/04/06/diesel-ss-10-video-catalogue/#comments</comments>
		<pubDate>Tue, 06 Apr 2010 15:21:31 +0000</pubDate>
		<dc:creator>Karen Lo</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Film]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[A Hundred Lovers]]></category>
		<category><![CDATA[Be Stupid]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[Diesel]]></category>
		<category><![CDATA[interactive media]]></category>
		<category><![CDATA[SS10]]></category>

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		<description><![CDATA[Diesel's A Hundred Lovers Campaign featuring rising musician, Josep, launched an interactive video catalogue for their Spring Summer 2010 collection. ]]></description>
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<a href="http://www.diesel.com/ahundredlovers/">Diesel&#8217;s A Hundred Lovers Campaign</a> featuring rising musician, <a href="http://www.ahundredlovers.com/">Josep</a>, launched an interactive video catalogue for their Spring Summer 2010 collection. Hotspots are activated on hover with info on the product or the dancers (tagged as &#8220;Stupid&#8221; to go along with this season&#8217;s theme &#8220;Be Stupid&#8221;). Don&#8217;t forget to check out the original dance scene from Jean Luc Godard&#8217;s &#8220;Bande à Part&#8221; that directly influenced.

Directed by <a href="http://www.arnosalters.com/">Arno Salters</a>.

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