The SPOKE Daily » Food

WVRST Is De BEST

Clay Rochemont — Fri, 27 May 2011 15:06:33 +0000

Attended the opening of WVRST last night. It is a “Sausage Joint” located on King West, where Thuet used to be. Impressive menu items included Rabbit, Boar and Duck, with veggie options as well. Presentation is killer, and the fries are some of the city’s best. The decor was beautiful, a blood red TTC Subway tile wall with their WVRST branding located dead center, impressive tables, and incandescent lighting sets the mood to be just right. Check out their site here, and go in for a few bangers.

Bushmills “Since Way Back” ft. Chromeo

Karen Lo — Mon, 20 Dec 2010 20:15:30 +0000

Way back in April this year, Bushmills launched their “Since Way Back” campaign to mark their brand as the “Seal of True Friendship” by telling the story of several groups of buddies whose friendship led them on to shape the music and arts scenes in NYC. The execution is integrated through the use of Facebook, Youtube, Twitter, and a series of interviews and events. This time features Chromeo with their story told through a seamless animation by Kate Anderson.

The New Coffee Culture

Karen Lo — Mon, 22 Nov 2010 22:13:00 +0000

One Capsule + One Smart Coffee Machine encapsulates The New Coffee Culture – Nespresso’s latest integrated campaign to secure their throne as the industry’s top tastemaker. The New Coffee Culture is defined by the following characteristics: Alluring, Unique, Refined, and Precise. With these touchpoints, we’ve created a series of Rich Media expandable ads placed on highly-esteemed news sites like as Harper’s Bazaar (Alluring), Huffpost Food (Unique), Esquire (Precise), and the Wall Street Journal (Refined), amongst others. These ads work in tandem with their billboard and print counterparts to drive US consumers to The New Coffee Culture microsite. The intermediary microsite acts as a quick portal to the Nespresso machines with value-add features like the Gift Guide and gourmet coffee dessert recipes for the holiday season. View the full campaign here or experience The New Coffee Culture here. Richmedia Ads Print Ads

Happy 10th, Food Network Canada!

Karen Lo — Thu, 18 Nov 2010 17:57:27 +0000

November 10, 2010 at 99 Sudbury, Food Network Canada celebrated their 10th Anniversary of culinary wonders in pushing Canadian cuisine beyond maple syrup and peameal bacon. With Mark McEwan, Bob Blumer, Lynn Crawford, Roger Mooking, and David Rocco, amongst others in attendance, the network honoured their celebrity chefs who helped build their wholesome empire with this red carpet event. VIP guests were treated to a sit-down dinner to savour the following dishes: Corbin Tomaszeski’s White Miso and Sake Glazed Black Cod with Shrimp and Daikon Sala Bob Blumer’s Chinese Chicken Snow Cones Mark McEwan’s Seared Yellow Perch with Sweet Creamed Corn ( My favorite!) Roger Mooking’s Cajun Blackened Steak with Sugar Snap Peas and Tofu Frites After dinner, guests carried their bellies back to the party room for an endless supply of Chocolate Blackout Cake and Grapefruit Pistachio Tarts by Anna Olson. Presidential Gourmet, who launched their rebranded website that day, were the official caterers and blessed our palates with their White Wine Gelée and Gingerbread Centerpieces (see our Great Gingerbread Heist on Flickr!) An electric performance by God Made Me Funky set the crowd on funky fire. Photos by George Pimentel, sourced from FoodNetwork.ca. For our exclusive photos, check out our Flickr.

QUAKER Digest

Karen Lo — Fri, 20 Aug 2010 19:14:18 +0000

A few months back we put together a consumer digest to promote Quaker’s campaign for healthy eating. The TV spot was placed in grocery stores and doctors’ offices and the digest is available at health clinics nationwide. Agency: SPOKE/Praxis Creative Director: Kai Exos Art Director: Paula Sommerz Graphic Designer: Karen Lo 3D & Editing: Ramon Charles Photography: Ryan Szulc Copywriter: Kai Exos Video: Nigel Holdbrook Account Managers: Susan Shapiro, Lauren Grant, Karen Krugel

Presidential Gourmet Photoshoot

Karen Lo — Thu, 19 Aug 2010 21:45:46 +0000

Here’s a sneak peak of Presidential Gourmet’s new branding identity in the making. Thanks to 2b1’s photographer, Jeff Coulson, you will soon feast your eyes with a selection of PG’s signature dishes. We were all happily exhausted after a full day of food porn and sweet action. See it all here!

The Amazing Flamenco Chef

Kai Exos — Tue, 02 Mar 2010 23:49:03 +0000

By Goodby San Fran. Amazing, indeed. http://vimeo.com/9194146

Lunch Time!

Karen Lo — Fri, 27 Nov 2009 21:51:08 +0000

It’s mid-November. Paula and I decided to stroll down to Queen Street East for a nice, chill lunch break. On our way there, we stopped by Loïc Gourmet to enjoy a pulled pork sandwich under a blossoming origami tree. We continued east along Queen Street to Ed’s Real Scoop where we were greeted by a rainbow of gelato and ice cream… some Dirty Spoons… …. and the “Defender of Ice Cream from Ice Cream Gnomes”. I ordered a Red Hot Chili Chocolate gelato and Paula ordered a Green Apple gelato… both on a pine cone, both indisputably delicious. Then it’s time to grow up and get back to work.