The SPOKE Daily » Advertising

ING Mission Kits

Clay Rochemont — Wed, 17 Aug 2011 14:59:10 +0000

SPOKE created Mission Kits for the ING community event teams. There are 5 kits in total, here’s an example of one design.

From Class to Crass; Final High/Lo lights from SXSW

Rachel Noonan — Mon, 21 Mar 2011 15:55:56 +0000

Music is coming to SXSW. It starts slowly; the hair gets longer, the button downs are now distressed vintage t’s, and the beards multiply. Before you know it the geekfest turns into a city wide rock concert. Bands are performing in every nook and cranny throughout the city. Music is spilling into the streets from all different directions. People are jumping on trucks, sleeping on the street and looking to do two things; drink and vibe. It was kind of weird thinking of nature vs nurture paired with the juxtaposition of the Interactive, Film and Music crowds. How people communicate and why. From a hyper tuned in group of over communicators to another group who communicate through instruments and song lyrics, it made me wonder who is getting their message across in the most effective way. Then I remembered interactive is about connecting and music is about feeling. We can’t really exist without both. Well, we could, but it would be a pretty boring. I know I will be swallowed soon by the rock locks and dirty bass lines. In an attempt to create some space in my brain I took a mental look back for my final SX highlights.. What were the awesome new discoveries? The inspiring talks? The newly created connections with the international “Futures Community” (I just made that up and will now create a wiki page for it)? Perhaps the next level bionic style partying that took place? Here are the top 10, in no particular order: HIGHLIGHTS Crowdtap Party. Good product. Good people. The most amazing chocolate fountain EVER. FROG Design. AWESOME. Joseph Kahn’s new Movie Detention. He did a bunch of Britney’s vids. Detention is a real-time pop culture satire time travel horror comedy. The script was crazy tight, the story was funny and the pop culture references were plentiful. Stylistically it felt like a series of single shots. The music video DNA is embedded in Kahn. He made no apologies for it in the Q&A. He does what he does and knows his audience. Talk with Pete Cashmore and David Crowley from Four Square. Crowley did some serious tap dancing around Cashmore’s pointed questions about selling foursquare. Chevy making life a little easier with 30 cars providing complimentary rides throughout the city. They also created the best photo experience I’ve ever seen in the history of photo experiences! Check it: http://social-gen.com/sxsw11/index-v.php?u=eC6. Checked out their new electric car, VOLT. It’s nice to see a “Dinosaur” surprise the scene with a product the future gen may actually like. Feel free to judge me on this, I don’t care. Mashable events. You could tell they cared and they worked really hard to make it fun. They were missing their actual content integrated into the activities, which was a bit of a bummer. GE’s Carosolar. A beautiful use of solar energy. A white on white old era carousel outfitted with slick neon lighting sat in a large parking lot inviting people to take a ride. Powered by solar energy, the carousel moves around and around, throwing people back to a time of fun and magic. Beyond the slick activation, this new solar technology seems to have legs. I’ve been trying to decide what to invest in. Something that’s part of today while constantly evolving to reflect new technologies, the environment and our constantly decreasing shared space. GE’s new solar technology is IT. Andrew WK talked. It was inspiring. I wish he was my big brother. Check out the venue Santos he opened with some friends in Manhattan. PARTY HARD. Artists you have to hear; Sheepdogs, Cold War Kids, Dikta from Iceland, The Kills, Kawarka, Malajube, Defences, Does it offend you, Yeah?, The Naked and the Famous, Phantogram In closing; SXSW Interactive was has the largest concentration of the most amazing thought leaders, trend setters and visionaries I have ever come across. SXSW Film was good, wish I had seen more. They need to separate film from Interactive. SXSW Music is dirty, loud and one of a kind. SPOKE will be back in 2012 ready to learn, play and connect. SIDE NOTE: For the ladies who are reading: Geeks are hotter than music dudes.

Have You Done It?

Fabio Abreu — Fri, 04 Feb 2011 23:07:32 +0000

Oh we, we’ve done it! Tasked with the challenge of NOT creating another unimaginative, beautiful faces and places, smile-filled travel ad, SPOKE moved forward on a brilliant tagline and collaborated with director, Trevor Francis, to craft the Big Idea and further solidify the collective creative vision. Surely, the correct mixture of so many creative talents and copious beverages in the same room is sure to bear fruit, isn’t it? We’d like to think so. The result: the new Contiki Holidays Campaign that successfully captures the imagination of its target market by asking the enticing question: Have you done it? Playing with the notion of those loud and crazy nights held fondly by the target market when recounting past holiday experiences, Contiki produces an inducing video spot alongside its clever tagline, prompting peers to uncover new holiday experiences. The Call-to-Action leads to an immersive microsite experience (HaveYouDoneIt.com) to promote the sharing of stories, ideas and the Campaign message itself. To reach the target audience, the overarching strategy predicts the behavioural context of lifestyle websites, upon which various media tactics are implemented. Wild Posters Facebook CTA Presence on Lifestyle Websites

TIME KILLERS: Sound Explorations

Karen Lo — Wed, 12 Jan 2011 20:15:19 +0000

Are you looking for something to do while your call is put on hold, or waiting for the last 10 minutes of work to run out at the end of the day? Here are a few inspirational sites that will make the most of your time with interactive sound exploring tools. Record Tripping An immersive gaming experience that begins with the scratch of a record. Incredibox Create your own beatboxing jam.

Isle of Tune

Begin a musical journey by creating street layouts using roadside elements as instruments and cars as instrument players.

BMW: Getting Inside Heads

Jeff Greenspoon — Wed, 22 Dec 2010 16:12:46 +0000

How BMW used basic science to get inside the minds of consumers, without actually showing them anything.

Bushmills “Since Way Back” ft. Chromeo

Karen Lo — Mon, 20 Dec 2010 20:15:30 +0000

Way back in April this year, Bushmills launched their “Since Way Back” campaign to mark their brand as the “Seal of True Friendship” by telling the story of several groups of buddies whose friendship led them on to shape the music and arts scenes in NYC. The execution is integrated through the use of Facebook, Youtube, Twitter, and a series of interviews and events. This time features Chromeo with their story told through a seamless animation by Kate Anderson.

We Crapped our Logo

Karen Lo — Wed, 13 Oct 2010 16:02:17 +0000

A square is still a square, with our without gradient. This is what happens when Gap tries to think outside the box. Despite the logo being tragically unsuccessful as a design, it is successful, beyond a doubt, as a tool to raise brand awareness. Thus earning an online app completely dedicated to this short-lived logo.

To crap your logo, click on the button below:

SPOKE is attending TEDx Toronto

Rachel Noonan — Tue, 28 Sep 2010 16:16:50 +0000

SPOKE has been selected as a delegate for TEDx Toronto this Thursday, September 30th. We are excited to see how the organizers do at representing the TED banner in TO. We have collectively spent weeks on TED.com soaking up the amazing speaker talks that make us think about the way we live, love and learn in our new world. TED has been put on a pedestal by freaks, geeks and awesome people around the World. Let’s see if Thursday’s installment will have delegates blogging, tweeting and Facebooking from dawn to dusk. Hourly reports will come via SPOKE Daily. http://tedxtoronto.com/

NEVER SAY NO TO PANDA

Rachel Noonan — Wed, 22 Sep 2010 21:10:39 +0000

Pre-Pride Must-See

Karen Lo — Wed, 30 Jun 2010 17:09:31 +0000

With the 30th Toronto Pride Parade just around the corner, it’s time for another reminder of the importance of protected sex. Check out this beautifully animated AIDS awareness campaign by AIDES in France and help spread this positive message out to the community! Credits: Agency: TBWAParis Creative director: Erik Vervroegen Copywriters: Véronique Sels and Eve Roussou Agency producer: Christine Bouffort Production: Wanda Productions Film director: Wilfrid Brimo 3D: Mikros Image Music: “Sugar baby love” by The Rubettes (Universal Music) Thanks for the post, DAA!