The SPOKE Daily » Karen Lo

Sega Toylets

Karen Lo — Wed, 12 Jan 2011 20:46:14 +0000

One motion, four games. For the month of January, Sega will be test running their groundbreaking urinal console, Toylets, in four Tokyo metro locations, including Akihabara, Soga and Ikebukuro. Player aims at the pressure sensor installed in the urinal and use their maximum power to play the four available mini-games. 1. Mannekin Pis Measures how hard you can pee. 2. Graffiti Eraser Remove paint by pointing a hose in different directions. The harder you pee, the easier it is to remove the stains. 3. The Northern Wind, The Sun and Me You play as the wind trying to blow a girl’s skirt up, and the harder you pee, the harder the wind blows. 4. Battle! Milk From Nose A competitive game where you try to out-pee the person who last used the urinal. Use your maximum peeing strength to help your Sumo wrestler shoot out milk from his nose to knock the opponent out of the ring.

TIME KILLERS: Sound Explorations

Karen Lo — Wed, 12 Jan 2011 20:15:19 +0000

Are you looking for something to do while your call is put on hold, or waiting for the last 10 minutes of work to run out at the end of the day? Here are a few inspirational sites that will make the most of your time with interactive sound exploring tools. Record Tripping An immersive gaming experience that begins with the scratch of a record. Incredibox Create your own beatboxing jam.

Isle of Tune

Begin a musical journey by creating street layouts using roadside elements as instruments and cars as instrument players.

Puzzle EP Cover Art by Shingo Shimizu

Karen Lo — Mon, 10 Jan 2011 16:05:49 +0000

The illustration above was slightly reappropriated from Shingo’s personal work “Full Circle” for Puzzle’s new EP, “Polysnacks”. You can listen and purchase the EP here. Shingo Shimizu has been somewhat of a “resident artist” here at SPOKE since September 2010. Shingo is a graduate of the OCAD’s Communication and Design program and has been nurturing his illustration skills from an early age under the influence of his father who is a graphic designer. While Pop Art and Manga has a significant influence on his style, music is inevitably a major driving force for his visual language as Shingo is a member of the DJ trio at Hot Sauce. Currently the Art Director for Scion Canada Magazine, his work has also been featured in Mixmag, Business 2.0 and Popular Mechanics. Shingo has been recognized by The Advertising and Design Club of Canada and American Illustration and also been profiled in Vektorika’s ‘Greatest Hits’ issue. Watch out for our follow-up on his latest collaboration with Toronto photographer, Jalani Morgan.

Can You Draw the Internet

Karen Lo — Tue, 21 Dec 2010 22:37:03 +0000

The project started as an investigation on what children nowadays think of the internet as it becomes more and more an integral part of their childhood. They invited a handful of artists from elementary schools around the world and another handful of artists from the industry with another objective: to see who is more imaginative. You probably wouldn’t be surprised if the kids show more creativity, but what is so astounding to me is that their quality of work is more than comparable to their professional rivals’. You think you got what it takes to beat a 10 year old? Submit your work to Can You Draw the Internet. By Steven Walsh, Conran Design Group By Antonia Ayesa, Escuela Primaria Nº 4 OLAVARRÍA

Bushmills “Since Way Back” ft. Chromeo

Karen Lo — Mon, 20 Dec 2010 20:15:30 +0000

Way back in April this year, Bushmills launched their “Since Way Back” campaign to mark their brand as the “Seal of True Friendship” by telling the story of several groups of buddies whose friendship led them on to shape the music and arts scenes in NYC. The execution is integrated through the use of Facebook, Youtube, Twitter, and a series of interviews and events. This time features Chromeo with their story told through a seamless animation by Kate Anderson.

One Badass HQ

Karen Lo — Wed, 15 Dec 2010 22:15:06 +0000

Name: Pionen, White Mountain Location: Stockholm, Sweden Area: 1200 sqmCompletion year: 2008 Architect: Albert France-Lanord Architect Client: Bahnhof Amid Julian Assange’s court case battle and the organization’s controversial image, photos of Wikileak HQ are surfacing everywhere, revealing the secret hideout where their “evil” operations are realized. Originally posted in 2008 as Pionen White Mountain, the office is designed for Bahnhof, an internet provider which hosts servers for companies other than that of Wikileak. The project takes place in a former anti-atomic shelter carved into the granite rocks of the Vita Berg Park in Stockholm. The rock shelter hosts server halls and offices and is designed to look like a James Bond movie set with red and green lights reflected on the raw granite walls, a bio-wall, and something that looks like a nitrogen pool… As if Wikileak needs more branding as the world’s leading villain mastermind…

Image Sources: www.dyscario.com www.archdaily.com

FanXchange & theScore Team Up

Karen Lo — Thu, 09 Dec 2010 18:22:28 +0000

FanXchange and theScore announced their newest offering to simplify the hunt for the best tickets. The new alliance enables users to quickly search for seats contextually via theScore.com to buy their sports tickets in real-time, safely and securely. After three years of working with FanXchange, SPOKE Agency continues to lead the strategy, creative and technology development for the ongoing partnership. We spent months on this thing! The FanXchange ticket search engine features an interactive seating chart which facilitates the ticket selection process by showing the user exactly where their seat is positioned from the stage. Now you can find your seats faster with the new dynamic seating feature with interactive maps and real seat view. To help you find the perfect seats and make the right purchase, take a virtual look from your seats with real view and see exactly where they are in the interactive map of the venue. In a recent shift for the secondary ticket marketplace, fans look to FanXchange.com as an alternative to guarantee a legitimate and safe transaction. They currently maintain the country’s largest ticket inventory, averaging 5.5 million available seats. The link with theScore confirms what sports fans in-the-know have long awaited as the next step in the site’s increasingly valuable branded utilities. Their mobile phone application, ScoreMobile, is consistently rated as the top sports app in both downloads and quality of engagement. Daily, tens of thousands use the website to read exclusive articles, check scores and research stats on their favourite players. The launch phase is supported with an integrated campaign for digital, TV and editorial advertising.

The New Coffee Culture

Karen Lo — Mon, 22 Nov 2010 22:13:00 +0000

One Capsule + One Smart Coffee Machine encapsulates The New Coffee Culture – Nespresso’s latest integrated campaign to secure their throne as the industry’s top tastemaker. The New Coffee Culture is defined by the following characteristics: Alluring, Unique, Refined, and Precise. With these touchpoints, we’ve created a series of Rich Media expandable ads placed on highly-esteemed news sites like as Harper’s Bazaar (Alluring), Huffpost Food (Unique), Esquire (Precise), and the Wall Street Journal (Refined), amongst others. These ads work in tandem with their billboard and print counterparts to drive US consumers to The New Coffee Culture microsite. The intermediary microsite acts as a quick portal to the Nespresso machines with value-add features like the Gift Guide and gourmet coffee dessert recipes for the holiday season. View the full campaign here or experience The New Coffee Culture here. Richmedia Ads Print Ads

SPOKE to Sponsor nextMEDIA

Karen Lo — Fri, 19 Nov 2010 22:07:25 +0000

nextMEDIA is just around the corner and SPOKE is an official sponsor as a “Friend of the Event“. Our Director, Brand Strategy — Rachel Noonan, also joined the Jury for this year’s Awards. Since its inception in 2007, nextMEDIA has been the launching pad for the newest products in the digital media industry and the top networking and business development platform for the next-generation marketplace. Click here for more details. SPOKE’s Founding Partners, Kai Exos and Jeff Greenspoon will present onstage for a Best-of Award! See you on the carpet! UPDATE: http://www.flickr.com/photos/nextmediaevents/5227102715/in/set-72157625521910000/

Curiosity: Fennec

Karen Lo — Fri, 19 Nov 2010 20:01:01 +0000

If this is not cute overload, I don’t know what is. These teacup nocturnal foxes get no bigger than 3 pounds! They were originally found in the Sahara desert and are now occasionally spotted across the world as exotic pets Why make a fox into a dog? We live in such a strange world… As for the world of the inter web, Fennec is introduced as the codename for Firefox mobile.