The SPOKE Daily » Jeff Greenspoon

BMW: Getting Inside Heads

Jeff Greenspoon — Wed, 22 Dec 2010 16:12:46 +0000

How BMW used basic science to get inside the minds of consumers, without actually showing them anything.

The Bandwagon

Jeff Greenspoon — Thu, 10 Dec 2009 04:01:26 +0000

Great hockey game tonight at the ACC. Despite almost blowing a 2-0 lead, the Leafs were able to defeat the Islanders 3-2. I am constantly fascinated by Toronto Maple Leafs fans (including myself in that category). If only I would have recorded some of the comments from people sitting around me. In sports, generally we see fans jumping on and off the bandwagon season to season, but here in T.O., we are so spell bound that its play to play. The team’s current communication strategy couldn’t be clearer: ‘Spirit is Everything’. Is that to say that winning is nothing and that we should embrace the past? If so, why does MLSE feel that they can increase ticket prices every year, while over 70% of seats sell for under face value on the secondary market (Thanks FanXchange.com for that stat!). Nonetheless, I will remain on the bandwagon. Go Leafs Go.

Springsteen in Buffalo

Jeff Greenspoon — Fri, 20 Nov 2009 19:18:44 +0000

Apologies to anyone who tried to get in touch with me pre-10:30 this morning, I was recovering from what was (without question) the most amazing concert I have ever been to. As a first-timer seeing The Boss live, I was astonished by the way he worked the room, engaged with every fan in the stands and well… just kept on going for 4 hours straight. While I will admit to not being a die hard Springsteen fan, the energy in that room kept me awake the entire four hour ride home (special mention to Canadian Customs, for making us all wait in line for 2 hours at 1am). Rumor has it that last night was the last show that Bruce will be playing with the E Street Band, so if you missed it, check out some of my pics on our Flickr feed.