How BMW used basic science to get inside the minds of consumers, without actually showing them anything. Read More…
Author Archives: Jeff Greenspoon
BMW: Getting Inside Heads 22.12.2010
The Bandwagon 09.12.2009
Great hockey game tonight at the ACC. Despite almost blowing a 2-0 lead, the Leafs were able to defeat the Islanders 3-2. I am constantly fascinated by Toronto Maple Leafs fans (including myself in that category). If only I would have recorded some of the comments from people sitting around me. In sports, generally we [...] Read More…
Springsteen in Buffalo 20.11.2009
Apologies to anyone who tried to get in touch with me pre-10:30 this morning, I was recovering from what was (without question) the most amazing concert I have ever been to. As a first-timer seeing The Boss live, I was astonished by the way he worked the room, engaged with every fan in the stands [...] Read More…