Way back in April this year, Bushmills launched their “Since Way Back” campaign to mark their brand as the “Seal of True Friendship” by telling the story of several groups of buddies whose friendship led them on to shape the music and arts scenes in NYC. The execution is integrated through the use of Facebook, Youtube, Twitter, and a series of interviews and events. This time features Chromeo with their story told through a seamless animation by Kate Anderson.