SPOKE helped launch FUBAR II on Thursday September 9, 2010 at The Toronto International Film Festival with a traveling street party that filled the streets with Rock, Energy and the Spirit of FUBAR. To kick-off the activation, over 1 million online ads were placed on YouTube and specialty lifestyle web portals. To build buzz, Facebook and Twitter were used to connect fans of the FUBAR legacy and the stars of the film, “Terry & Deaner”.
The event took place on a tricked-out Flatbed truck, with vinyl branding and QR codes, alongside a police escorted convoy of Ford F-150 pickup trucks. A live stream was active from 5:OO PM EST, during an on-air interview with Terry & Deaner at The Edge 102.1’s Yonge Street location. Following a tour around Yonge-Dundas and throngs of fans vying for a photo, the loud and wild music by aptly-titled local Hamilton rocker band Monster Truck, continued down Queen West. “The crowning moment? When a hot girl we nicknamed Olive Oil hopped aboard and tore off her shirt while grinding to Black Sabbath’s Die Young.
As the crowds grew, the convoy was joined by a bagpiper and FUBAR II’s rowdy cast of characters, including Terry & Dean, Trish, TRON and the film’s director, Michael Dowse. The grand entrance down to Ryerson Theatre for the Midnight Madness Premiere was reminiscent of the AC/DC classic, Long Way to the Top. Following a street-side performance to the endless lineup, the film stars were interviewed to a live streamed online audience of over 5000, following by a crowd surf onto the Red Carpet.
PS: THE MOVIE ROCKS!
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