H&M just launched their 3rd Fashion Against AIDS campaign on June 3 in Toronto and revealed their first ever festival collection under their Divided line the night before. 25% of the profit goes to AIDS awareness campaigns: Designers Against AIDS, YouthAIDS, MTV Staying Alive Foundation, and the United Nations Population Fund. The collection in store stretches from safari to rock for boys and girls, head to toe.

While MTV’s Movie Night host, Johnny Hockin, was not spinning the night away, Bedouin Soundclash filled the store with a mellow flow of reggae tunes.