Came across Monsieur Steve’s website through a link of a link of a link, and this guy is, beyond a doubt, a master of fashion exploitation. He punks luxury brand designers by slapping their names with cheeky slogans and shoots his collection in the same half-dressed, nonchalant manner signature to American Apparel. He’s got so much attitude I feel like I get punched in the face for every picture I look at.

Check out some of my favorite shots…